This is a picture of the Hotel Astoria in Italy which was taken in the mid to late 1960s.
The coach in this picture has an E registration letter which means it was registered in 1967 so the picture must have been taken sometime after that date. Also, the coach has written on the front the words 'Italian Lakes', so working on the basis that anyone driving a coach to Italy is likely to have used a fairly modern one, I suspect this picture was taken sometime between 1967 and 1970.