Burning bus or coach on a local road

This photo seems to show a bus or coach on fire on a local countryside road somewhere. I’m assuming the photographer was either a passenger on the bus, or came across the fire and stopped to take some photos.

There is obviously a crowd of people, although they all seem to be looking away from the fire – possibly the fire engine was just approaching the scene.

I hope the people were passengers on the bus and managed to get out.